Hey there!
I’m Linda, a mountain biker, traveler, and the founder of Senderella. I’ve spent years chasing trails, projects, and ideas all over the world. Along the way, I learned that building something of your own isn’t always easy, but it’s always worth it if it’s close to your heart. Senderella started exactly like that: as a feeling I couldn’t ignore anymore.
♥︎ Why Senderella?
“Senderella” lived in my mind for a long time before it became a brand. To me, it’s not about being perfect - it’s about being brave enough to try, to move, to send it in your own way.
Senderella is for women who don’t wait to be ready. For those who show up, fall, get back up, and keep going - whether that’s on a bike, at work, or in life.
♥︎ What this brand stands for?
Senderella isn’t about trends or fast fashion. It’s about pieces that feel good, last longer, and stay with you through real days (messy ones included).
The goal is to build more than just an online shop. I hope that, over time, Senderella naturally becomes a community that encourages women to believe in themselves, support each other, and live boldly.
♥︎ From me to you
Senderella is created and grown with a lot of care. And yes, sometimes with a little chaos behind the scenes. But it’s real, and it’s built step by step.
If you’re here, you’re already part of it. And I’m really glad you are.
xx / Linda, Founder of Senderella /
